So you should use the following structure: You can use either, but I’d recommend using absolute URLs so that you’re sure they’re interpreted correctly.- 🍌 John 🍌 October 24, 2018 Google’s John Mueller states that it’s best practice not to use relative paths with the rel=“canonical” link element. But no matter which method you opt for, there are five golden rules that you should remember at all times. We’ll discuss four different ways for doing that in a moment. The basics of canonical tag implementationĬanonicals are easy to implement. In such cases, it’s up to you whether you want to take the risk. Sidenote. Some sites will refuse to add a canonical link. The publishers syndicating can require this. That’s why we recommend the use of canonical or blocking. If people deliberately chose to syndicate their content, it makes it difficult to identify the originating source. This doesn’t always prevent the syndicated content from showing up in the search results, but it does help lessen the risk of it outranking the original. If you’re syndicating content it’s best practice to use a self-referential canonical tag on your article and to have the syndicated content specify you as the canonical version with a cross-domain canonical tag. In these situations, the proper use of canonical tags is crucial.įurthermore, cross-domain duplicate content issues are also a thing.
That means that they see /product and /product?color=red as unique pages, even though they’re the same web page with identical or similar content. Given that you probably haven’t been publishing the same posts and pages multiple times, it’s easy to assume that your website has no duplicate content.īut search engines crawl URLs, not web pages. But I don’t have duplicate content, do I? Using canonical tag best practices also helps mitigate the risk of Google seeing an undesirable version of the page as canonical. As long as they are respected then any signals such as links should consolidate to the canonical URL. That’s because canonicals tags are hints not directives. Google states that they usually respect the canonical URL you set, but not always. Too much duplicate content can also affect your “ crawl budget.” That means Google may end up wasting time crawling multiple versions of the same page instead of discovering other important content on your website.
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Here’s what each part of that code means in plain English: In other words, if you have the same or similar content available under different URLs, you can use canonical tags to specify which version is the main one and thus, should be indexed.Ĭanonical tags use simple and consistent syntax, and are placed within the section of a web page: Beginner’s guide to technical SEO What is a canonical tag?Ī canonical tag (rel=“canonical”) is a snippet of HTML code that defines the main version for duplicate, near-duplicate and similar pages.